The beginning: One post, tweet and heart at a time

I am feeling especially reflective as we approach the end of another year. It may have been Christmas music and snow day that have brought me to this place. Maybe it is the Songza Singer-Songwriter playlist that did it.

Or perhaps it was the highlights of our collective social story over the past year highlighted in a Wall Street Journal article…but I digress.

Our use of social media in all area’s of our lives has made us “Life Scribes,” documenting not just pop culture and news applicable to the masses, but also the daily life, relationships, work, connections, the desires and dreams of well…everyone on the planet.

The way we tell our stories has changed.

heart

Our stories have become interwoven into all that we do. Media weaves over from our televisions, and into our Facebook timelines and tweets.

 

“Our moods move with the streaming song lists and Netflix binge watching.

We consume our media and share our stories, our music, our feelings.”

 

We share it all, across multiple devices, and sometimes while sitting in the same room. We watch and participate at the same time, and are all contributing to one big collective social story.

I wonder now where storytelling will go from here.

A tweet has the shelf life of about 30 min or less depending of course on your chosen #hashtag. A beautiful moment caught on Instagram may be shared a few million times.

 

What if we are simply flying by these beautiful moments?

 

Social media and our ability to always be connected and interconnected has made us all story tellers, journalists, photographers, artists and therapists. The devices that connect us to our social networks have enabled us to participate in our world, far outside of what we were able to do only a few years ago.

Consider that we are now getting birthday wishes from people from all area’s and times of our lives on Facebook. Well wishes posted to our walls from childhood friends, to business colleagues, to family and friends – allowing us a connectedness to people and experiences that would have been impossible to maintain and grow in the past.

We are sharing music, personal photo’s, locations, and are able to express ourselves with words; comments and reflections, and sometimes overused quotes from Deepak Chopra, Oprah, and of course Bethany Mota.

  We are now contributors to the collective story and not simply passive observers. We have a big responsibility.

 

I feel especially responsible to reflect on my highlights and observations as a student of digital media. I am excited to say that I intend to do this the good old fashion way.  I am going to write a book. This article is the start to my adventure.

This book might be written as a series of blog posts, or on Wattpad, but while reflecting on how we are telling our collective story, I am excited to tell my own in whatever place I am comfortable to do it.

Thank you for listening friends, followers and fellow scribes.

AliciaWhalen_stories

 

Strategic. Streamlined. Sexy : Keys to Success in Social Media

Planning a Social Media Strategy is about as straight forward as asking a toddler to “sit still for a minute”.  So what is a Marketing Director, Community Manager, accidental social media poster by default to do?

Social Media has morphed many skill-sets together and may be managed by a variety of different people or positions within an organization. Ideally an outside agency or consultant with experience in developing and executing multi-platform social communities and campaigns should be brought in to set up a social strategy, define key metrics for performance, and to train internal teams to manage moving forward.

Having said that, if time and resources are not available – stick with the three S’s in managing successful social media communities and campaigns – and make sure to integrate your social media with your overall marketing efforts, and you will see results and ROI.

 

Strategic, Streamlined and Sexy:

1. Strategic

Strong brands in social media have a strategy, the right resources, and a plan.  Start with what channels you need to build a presence on based on your target audiences.

Define social media goals.  Don’t jump in on every social media channel until you are doing one really well.  Maybe you have a killer Facebook business page, but you are lacking new fans, engagement or clicks back to a conversion.

Perhaps you have not had the time or resources in moving ahead with LinkedIn for your Sales team, but you know the networking tool could really make the sales process easier.  Build it into your plan and have a solid strategy to ensure that any time and money spent will see an ROI in some way or another.

Write a plan for each social channel you are already using or think your brand needs to have a presence on, and identify what needs to be improved and why.

If you spend time posting and building a community on Twitter and you can’t define a few good reasons why.

That question of ROI will always rear its ugly head.  Key performance metrics can be as simple as driving target referral traffic back to a website, or networking with customers and learning about the competitor.

Define what you (or your competitors) are doing well, how could it be improved, and how you will benchmark the performance or ROI.  Then map out what resources are in place to manage the community, the goals for each community, and how you will measure it.  

Think traffic to a website, increased engagement metrics, increases in content shares and viral distribution of your brand content.

 

 “Planning a social media strategy is as straight forward as asking a toddler to sit still for a minute.”

2. Streamlined

No one marketing campaign has ever worked in isolation.  At the same time, each of your social communities will be different in the way you deliver content, respond and engage with your followers and brand champions, and in the amount of time and resources you devote to it.

Be smart and streamlined with your messages.  If you are looking to run a contest on Facebook – ensure you plan it out properly, and ensure all roads lead to a point of conversion.  Conversion may be more “likers” or traffic to your website, but ensure that your target audience follows a path to enter the contest and complete an action that you had intend them to complete.

Be streamlined in your efforts overall.  Avoid trying too many tactics on too many social channels.  Stick with what’s working and make sure you manage your resources to be able to build your social brand over the long term.

 

“You have to stand out, shout out, and be proud of your brand on the social web!” 

3. Sexy

Yes I said sexy.  Digital media allows us to think outside the box.  Try some unique and creative tactics and have fun with it!  If you are going to dedicate time and resources to develop a presence on social communities – you better use them to their fullest potential!

Learn to listen and respond instead of pushing out messages to your target audiences. The social web is the place to show the personality of your brand and really engage your consumers – not to announce a 20% off special.

There are many other MUST DO’s in building out your brand social media strategy, but if you keep these points in mind, focus on good design and content, and at the very least commit to allocating resources to get in the game – you will be ready for all of those RT’s, LIKES, Diggs, G+’s, Shares, Comments and Views.

 

ABOUT:

Alicia Whalen is a Digital + Social Media Marketing Professional and recovering Entrepreneur, who has spent over a decade helping professionals understand how to embrace digital and social media. An avid tweeter and lover of travel, technology and the Ah-Ha moments.

Connect with Alicia on TwitterLinkedIn or at www.ideahatching.com

Toronto, Ontario, Canada
alicia.whalen@gmail.com
905-401-2249

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