On-boarding brands with Hashtagio’s Social Media integration platform over the past few months has already been a great success for our clients. Our theory was that by injecting social stories into the website – at the point of transaction, that brands would be able to fully leverage powerful social media content that is currently only driving engagement and traffic to social media channels Facebook, Instagram and YouTube – instead of the brand website. It is working!
What we have learned:
Inject powerful Social stories to the place of purchase and build more loyalty, traffic and sales.
Injecting social stories into the brand website keeps website traffic on the website longer, keeps the user from leaving the point of transaction – and leads to more sharing of brand social stories. Website engagement metrics improve dramatically.
Pages with social media hubs of content are seeing bounce rates under 10%, compared against industry averages of 30% plus. In addition, important Social referrer traffic is increasing with shares of social content coming from the website. This is important in determining website search engine ranking now more than ever.
As we work with new brands looking to inject both user-generated content, and their own brand social media content into the website, we continue to see this theory play out. In addition to drive website engagement metrics, we are also seeing Visitor’s share/follow’s increase which means more important social links back to the website.
Injecting social media content into the website has brought the user back to the place of transaction.
I will continue to post on innovative ways that our clients are leveraging HASHTAGIO to inject social stories into the website. Stay tuned!