Changing the marketing mantra in a Digital First Economy

What worked in 2005 and in 2010 will not work in today’s hyperconnected, click obsessed, snapped in real-time, digital economy.

In this article “This Year in Clicks 2016 as Read Online Valley News Web Editor Maggie Cassidy reviews readership performance in 2016 from an interesting perspective – one that can apply to many of us.  

The fact is that the internet in all of its fragmented and hyper-fast glory happened to quickly for most of us to catch up.  It has also made marketing more efficient than it has ever been.  The digital economy has given us the ability to hyper target, personalize, and some say, predict the needs of our customers.  

It has also given us the tools to know exactly what tactics are working to achieve brand awareness, reach and sales.

As Maggie Cassidy says in summarizing 2016 Valley News reader performance:

My mantra is that the Valley News doesn’t need to be the first website to get the news; it needs to be the first website to get the news right — that is, accurately, fairly, and done well — and the stories on our top 10 list for page views did that for readers.

 

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Changing the marketing mantra to adjust to the Digital First economy will allow for continued innovation and growth.  I can guarantee that the Valley News 2016 Mantra for success looked very different in 2010, and even in 2015.

The “Digital First” economy has had an impact that is far reaching.  Business management, sales, marketing, customer relationship management, human resource management, Journalism, politics, and education have all been impacted.

  • Entrepreneurs and small businesses have access to a global audience. There are no limits to a target audience with the ability to sell, ship and communicate anywhere.
  • The general population can now create and share news as it happens, without filters or time to produce stories around it.
  • Learning and innovation has become easier and less expensive to access than ever before.
  • Accuracy in the delivery of messaging has become more efficient, more effective and less expensive.
  • Metrics and data are real time which allows on the fly optimization and adjustments – as well as accuracy in measuring ROI.
  • Anyone can write a book, Blog or create content to publish.

With all that the Internet and mobile connectivity has done to change consumer behaviour, we must re-define the goals and expected results for optimal performance and success. 

Re-define the mantra and find what your business needs to do to pivot into success and results in increasing awareness, reach, sales – and ultimately what your brand stands for.

 

screen-shot-2017-01-05-at-1-04-49-pmAbout:

Alicia Whalen is a digital marketing expert, speaker and strategist specializing in the travel and tourism industry. Alicia has spent over a decade driving successful digital marketing campaigns and educating professionals about how to embrace digital and social media.  

Follow @Alicia_Whalen_ on Twitter or on Facebook  or subscribe to learn about upcoming events.

 

“A Couple of Chicks is also Hot”

I loved the title of this article so much I could not resist!  The Chicks have recently received the honour (spelled right in Canada I promise!) of ranking as one of Canada’s “Hot 50” Emerging Companies – according to Profit Magazine.

Both Patricia and I are thrilled to have been recognized in the Profit Hot 50 list and would like to take this opportunity to say thank-you to all of you who have been reading our articles, Blog posts, following our adventures on Facebook and Twitter and who have supported the plight that started four years ago to take on the Internet – “one title tag at at time!”

We also would like to recognize our incredible team who are virtually located around North America in Austin, Texas (We love you Texas Anne, even without an accent!), Ottawa (shout out

Canadian Online Marketing firm A Couple of Chicks

Canadian Online Marketing firm A Couple of Chicks

to our “Chiquette” yes that is really her last name – and we did not hire her for it), Toronto (snardi – always trying to keep the Chicks’ on time amongst a million other things), Halifax (Sandie- our grammer-hammer), Mississauga (Christy is the newest Chick in the coop), Niagara (Amy is the original artist behind all things chick, and Ray who keeps our shopping under control – hard to do).

Without all of you, our ‘peeps’ – and all of our partners, clients, friends and families, we could not have achieved this with our sanity intact. And I guess that is even questionable! 🙂

With that I will sign off this post and leave you with the article from the Mississauga Business Times who said A Couple of Chicks is also Hot” – These Chicks are blushing!

"A Couple of Chicks is also Hot"

I loved the title of this article so much I could not resist!  The Chicks have recently received the honour (spelled right in Canada I promise!) of ranking as one of Canada’s “Hot 50” Emerging Companies – according to Profit Magazine.

Both Patricia and I are thrilled to have been recognized in the Profit Hot 50 list and would like to take this opportunity to say thank-you to all of you who have been reading our articles, Blog posts, following our adventures on Facebook and Twitter and who have supported the plight that started four years ago to take on the Internet – “one title tag at at time!”

We also would like to recognize our incredible team who are virtually located around North America in Austin, Texas (We love you Texas Anne, even without an accent!), Ottawa (shout out

Canadian Online Marketing firm A Couple of Chicks

Canadian Online Marketing firm A Couple of Chicks

to our “Chiquette” yes that is really her last name – and we did not hire her for it), Toronto (snardi – always trying to keep the Chicks’ on time amongst a million other things), Halifax (Sandie- our grammer-hammer), Mississauga (Christy is the newest Chick in the coop), Niagara (Amy is the original artist behind all things chick, and Ray who keeps our shopping under control – hard to do).

Without all of you, our ‘peeps’ – and all of our partners, clients, friends and families, we could not have achieved this with our sanity intact. And I guess that is even questionable! 🙂

With that I will sign off this post and leave you with the article from the Mississauga Business Times who said A Couple of Chicks is also Hot” – These Chicks are blushing!

Toronto, Ontario, Canada
alicia.whalen@gmail.com
905-401-2249

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