Solving Social Media Chaos

This session will highlight how marketers should be managing & measuring digital and social media marketing initiatives.

  1. The new digitally connected consumer – what does that mean for marketers?
  2. Social media marketing and its impact on consumer buying.  
  3. Social media marketing examples. Social media best practices and channels to pay attention to.
  4. What should the goals be for social media marketing?  How to identify & measure success.
  5. Integrating social media into marketing and consumer experience.  
  6. Go-forward action items based on recommended social media channels and best practices. 

SocialMediaSpeaker_AliciaWhalen

SPEAKER

Regular speaker at tech and travel and technology industry conferences, Alicia has partnered with such media giants as; Blackberry, eCornel, YAHOO!, Facebook Canada, Travel Alberta, and ViaRail to provide innovative keynote social media marketing presentations, educational Workshops, Webinars and training sessions.

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Liked, Linked & Loaded | Social Selling 101

How has Social Media changed Business to Business Networking and making use of Social Media to drive Sales

  1. How has Social Media changed B2B marketing?
  2. What is Social Selling?
  3. Why do we need to incorporate Social media into business?
  4. Building High Results Profiles, Using Groups and other Tips to get started on Twitter & Linkedin,
  5. Engagement, Retention & Expansion Techniques.
  6. Prospecting and Marketing on LinkedIn and Twitter.
  7. Tips on building connections, how to use Hashtags, and leveraging social for sales.

Social Selling Workshop

Social and digital media speaker and expert

8th Jan

Changing the marketing mantra in a Digital First Economy

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4th Jan

Digital First for Business Masterclass Announced for Niagara

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6th Dec

Inspiring Destination Marketing – A Recap of #DTTTGlobal

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29th Sep

2017 Digital Marketing Roadmap: What you need to know

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29th Aug

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27th Jul

How to un-tap social media and measure ROI with technology

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5th Apr

The Next Gen Influencers for Travel

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4th Feb

7 Must Do’s before you re-build or migrate your website

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30th Nov

Hashtagio Case Studies in Injecting Social Media into the Website

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27th Jan

Innovate or miss your “Target”

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12th Dec

The beginning: One post, tweet and heart at a time

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24th Nov

SEARCH SWEET SPOT: Beyond Google's Mothership

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24th Nov

SEARCH SWEET SPOT: Beyond Google’s Mothership

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21st Nov

The key to success in digital marketing = Happiness

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10th Nov

Strategic. Streamlined. Sexy : Keys to Success in Social Media

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27th Oct

LinkedIn and Social Selling: Not your momma’s job board

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27th Aug

Time for change. A Couple of Chicks™ make a strategic shift

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12th Jun

Lessons in “LIVE” social media marketing and retail

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12th Jun

Lessons in "LIVE" social media marketing and retail

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1st Apr

Online Revealed Digital Marketing Conference returns to Toronto for its 9th year

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24th Mar

2014 Canadian eTourism Digital Marketing Award Winners Announced

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30th Jan

Facebook – You don’t know me like you think you do

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30th Jan

Facebook – You don't know me like you think you do

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26th Jan

social media: getting past the first date

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19th Dec

Deck the halls with acoupleofchicks

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27th Sep

Google Turns 15, and Takes A Stand On Important Issues [Like Most Teenagers Do]

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18th Jul

What’s HOT in Social Media according to @acoupleofchicks (and other good sources)

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18th Jul

What's HOT in Social Media according to @acoupleofchicks (and other good sources)

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20th Jun

The first Twisitor Centre opens in Atlantic Canada

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13th Jun

Social Media Case Studies by A Couple of Chicks™

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7th Jun

A Couple of Chicks Talk Travel: A Guide to Traveling Newfoundland

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19th Apr

Online Revealed Conference Highlights: Expedia’s Hari Nair presents the Latest in Canadian Travel trends

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19th Apr

Online Revealed Conference Highlights: Expedia's Hari Nair presents the Latest in Canadian Travel trends

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22nd Feb

Hashtags and other Misdemeanors

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12th Feb

Finding “Your Thing”: Building A Career in Digital Marketing

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12th Feb

Finding "Your Thing": Building A Career in Digital Marketing

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30th Sep

A Canadian online travel marketing conference turns 8 and goes back to its travel roots

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31st Jul

Canadian Destination marketing online benchmarking report pilot project: Results and Key findings

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29th May

Marketing Travel and Tourism on Facebook

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7th May

Images are the new black in social media: New Facebook Timeline, Instagram acquisition + Pinterest show social media shifting again

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2nd Mar

7th Annual Online Revealed Canada Conference Preview: March 5-7 Toronto Sheraton Centre

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27th Feb

Benchmarking ROI of Social Marketing in Travel: Part One Destination Marketing Organizations

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21st Dec

The collective social story one post, tweet and ping at a time

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9th Nov

Brave new Connected Mobile world

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8th Sep

the evolution of an online marketing agency

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6th Sep

How Google+ will change search

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11th Aug

Social Marketing Steps To Success

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20th Jun

What’s your Twitter handle?

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20th Jun

What's your Twitter handle?

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8th Jun

Wanted: Social Media Marketing Coordinator Paid Internship

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30th May

The Role of Social Media in Building a Business

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18th Apr

QR codes and Mobile Apps: What can they do for Destination Marketing?

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25th Mar

Can the internet get full?

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31st Jan

YouTube Strategy Tips from A Couple of Chicks

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14th Jan

Advertising is based on one thing: Happiness

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7th Dec

managing your digital assets from your phone

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24th Nov

The Buck (Doesn`t) Stop Here

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1st Nov

Crisis Communications in 140 characters or less

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8th Sep

social media strategist vs social media enthusiast

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24th Aug

Social Media Marketing Case Study: George Bernard Shaw Goes Social

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28th Jul

Facebook- more than just the watercooler

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23rd Jun

The Earthquake felt through Twitter

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26th May

Twitter Tips for Tourism Destinations: The Do’s and Don’t Do’s

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26th May

Twitter Tips for Tourism Destinations: The Do's and Don't Do's

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29th Mar

A Brand Evolution: A Couple of Chicks gets a Facelift

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18th Mar

Storytelling and its role of marketing online

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11th Mar

Social media for hotel brands – the why not just the how

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4th Mar

The first Digital Olympic Winter Games – thanks Tweeters, Bloggers and Facebook users for the inside look

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1st Mar

Chicks…and Butterflies?

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1st Jan

2009 Reflections – isn’t there an APP for that?

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1st Jan

2009 Reflections – isn't there an APP for that?

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10th Dec

How Social Media is really affecting the electronic distribution of travel

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8th Dec

Try Google Real Time Search – A Chick tutorial

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8th Dec

Google Goes Real Time

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22nd Oct

Twitter for Tourism

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20th Sep

“A Couple of Chicks is also Hot”

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20th Sep

"A Couple of Chicks is also Hot"

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4th Sep

Building your Tweet-cred

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17th Aug

Googled yourself lately?

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12th Aug

Niagara Falls Tourism Web site gets flood of visitors after marketing makeover

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28th Jul

Forrester Research predicts Online Marketing Spending to Increase by 17% over 5 years

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6th Jul

Frommer’s Travel Intention Survey: Some Highlights

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6th Jul

Frommer's Travel Intention Survey: Some Highlights

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6th Jul

Frommer’s Travel Intention Survey: Some Highlights

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6th Jul

Frommer's Travel Intention Survey: Some Highlights

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8th Jun

Making Twitter a useful business tool

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22nd Apr

Don’t bother me, I am CMSing! New Article discussing new media marketing management

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22nd Apr

Don't bother me, I am CMSing! New Article discussing new media marketing management

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13th Apr

Online revealed Niagara Falls 2009 begins!

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25th Mar

Reinventing the workplace with generation “f”

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25th Mar

Reinventing the workplace with generation "f"

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22nd Mar

Just another Social Media Marketing post

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4th Mar

All Twittered out?

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6th Feb

My take on twitter so far… and getting back to the basics of your online presence!

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4th Feb

Google Maps goes social with Google Latitude

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28th Jan

Building successful online communities – beyond Facebook

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14th Jan

Social media marketing in action – Lululemon hits Facebook!

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16th Dec

Digital Advertising – the new Conversation Economy

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8th Dec

Chicks win Hotelier Magazine Supplier of the Year

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19th Nov

PhoCusWright Bloggers Summit re-cap

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17th Nov

TripJane.com using social media as the distribution channel

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17th Nov

PhoCusWright Conference 2008 – Day 1 in Hollywood

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4th Nov

Joe the Blogger has a voice

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3rd Nov

A Tourism blog is born and chicks in Hollywood!

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30th Sep

the strong will survive – web strategy more important than ever

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22nd Sep

Post Online Caribbean take-aways: Authenticity in the message, Participate in the Dialogue and join the online communities

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19th Sep

Blogging on the Beach

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15th Sep

Bloggers Unite

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4th Sep

Excerpts from PhoCusWright’s “Next generation of Travellers” Survey

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1st Sep

Online Revealed Caribbean only Two Weeks away!

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21st Aug

Chicks make it to the Olympics! Thanks Coka-Cola!

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25th Jul

Nike Plus – A Brilliant Case Study in Interactive Marketing

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23rd Jun

Are the search engines becoming navigation tools instead of research vehicles?

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3rd Jun

travel marketers should shift Ad dollars online for the summer travel season

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26th May

Google to take over marketing travel destinations through video?

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10th May

The 3rd Annual Online Revealed Canada Conference is here!

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7th May

E-Bay, Yahoo and Google weigh in on the Top 5 Internet Marketing must do’s for small-medium size business

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6th May

Trendpedia.com a new tool in measuring online buzz

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20th Mar

The Bill Marriott Blog – is it a success?

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10th Mar

Social Media Marketing Tips and some fun Examples

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29th Feb

Web 2.0 in action – talking the talk and walking the walk

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21st Feb

Blogs, YouTube, break.com, Flickr, Facebook – can I control the message?!

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1st Feb

Beyond the Website – Blogging builds a brand reputation for small Canadian tourist destination

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23rd Jan

The Chicks appear in the Globe and Mail and Henrietta’s adventures in Cape Breton

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23rd Jan

The Chicks appear in the Globe and Mail and Henrietta's adventures in Cape Breton

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15th Jan

Online Revealed Regional workshops continue in Halifax, Nova Scotia

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13th Jan

Marketing your website – the magic formula to success as defined by a couple of chicks

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20th Dec

the 12 days of chickmas

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11th Dec

Totally off topic blog post…Alicia’s must visit website list

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26th Nov

Online success starts with a website strategy

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8th Nov

“social advertising” the word of mouth of the future?

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26th Oct

Socially aware at O’Hare – how the online world has changed the offline reality

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26th Oct

Socially aware at O'Hare – how the online world has changed the offline reality

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13th Sep

the online tourism industry and new media – who will be the influencers of the next generation?

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31st Aug

beyond tripadvisor – seed the online conversations and monitor how the conversation grows

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22nd Aug

Online conversations are becoming more human, but are also becoming more often

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12th Aug

Social Media Marketing – Rocky Mountaineer Vacations dives in with its new Online Guest Lounge

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27th Jul

Marketing Travel Online is discussed on TalkShoe.com – some Highlights

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27th Jul

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27th Jul

Talk Shoe Brings the Chicks in to talk about Sheep

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23rd Jul

CNN and U Tube, Yahoo answers and Henrietta takes a trip

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13th Jul

Avatars are taking over the consumer world!

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3rd Jul

Women love to shop online – really?

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2nd Jul

Add your business listing to Google maps – it’s easy!

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2nd Jul

Add your business listing to Google maps – it's easy!

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11th Jun

A Social Media phenomenon starts with a Sheep in Scottsdale!

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5th Jun

Online Revealed Canada – Conference Re-cap

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5th Jun

Online Revealed Blogging Workshop

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10th May

Google Analytics gets a Facelift

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8th May

A “Blogologue” begins in Quebec City

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26th Apr

Online Revealed Canada Conference – Early Bird Deadline May 1

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12th Apr

The Blog for the non-Blogger

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3rd Apr

Chicks in Nova Scotia

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17th Mar

Addicted to Facebook

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13th Mar

Online Revealed Canada Conference Updates

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2nd Mar

Online Marketing – The “Got to Do’s”

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13th Feb

Searchers are not Browsers – they are Berry Pickers

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6th Feb

Online Revealed Canada Conference Officially Launched – Toronto May 28/29

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2nd Feb

Only in Canada…A Chick Trip to Georgian College

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26th Jan

Chicks Adapt to the New Yahoo Sponsored Search Platform

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24th Jan

Doing business in your bathrobe

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18th Jan

Bill Marriott the Blogger?

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10th Jan

A Couple of Chicks define “e-Distribution” – plus quick and dirty website development best practices

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10th Jan

A Couple of Chicks define "e-Distribution" – plus quick and dirty website development best practices

Posted by awhalen
8th Jan

Meet Henrietta – The “Chicks” Official Screaming Rubber Chicken

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8th Jan

Meet Henrietta – The "Chicks" Official Screaming Rubber Chicken

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8th Jan

A New Year and a Resolution to Blog!

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8th Jan

SMO – Social Media Optimization

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8th Jan

Google takes its place in the English Dictionary — really?

Posted by awhalen
8th Jan

Website Usability and SEO “Boiler Plate” Summary of Best Practices

Posted by awhalen
8th Jan

Website Usability and SEO "Boiler Plate" Summary of Best Practices

Posted by awhalen
8th Jan

Cleaning up the Internet…One Title Tag at a Time

Posted by awhalen
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Illustration Magazine Issue 246

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Toronto, Ontario, Canada
alicia.whalen@gmail.com
905-401-2249

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