Digital and Social Media Marketing
DIGITAL AND SOCIAL MEDIA
have changed the way we communicate, learn, and do business.
As co-founder of the digital marketing agency for tourism A Couple of Chicks™, the annual Digital Marketing Conference for Tourism, Online Revealed, and most recently HASHTAGIO social media integration platform, I have spend over a decade learning from my clients, colleagues and innovative marketers about how to fully leverage digital media to engage with consumers.
DIGITAL MEDIA EVOLUTION or should we say REVOLUTION
There is no time to stay out of the loop. Learn how digital media has affected Sales & Marketing in B2B, B2C, and every business category in-between. Digital and social media has impacted all points along the consumer path to purchase. Understanding what components of your web strategies are working to drive qualified traffic, consumer leads and transactions is the key to taking your digital strategies to the next level.
WHAT HAS CHANGED
Technology and access to WIFI have changed consumer behaviour. Marketers now must continuously learn strategies to engage, listen and convert sales.
STORIES OF INNOVATION
Learn how some brands have INNOVATED to evolve their services, e-commerce solutions, and methods of communicating marketing messages to match the needs of the new digitally CONNECTED customer. What digital marketing tactics are working to drive ROI?
Building strong digital brands in today’s connected economy. See how brands are using Facebook brand pages, Twitter, Instagram and Linkedin to drive targeted in-bound leads, and long term customers. Social media marketing can be measured. Learn from marketers who have successfully navigated social media from lead generation to transaction.
“Not only is Alicia an expert in digital and social media for the travel industry, but she is also a natural when it comes to speaking. I’ve had the pleasure of seeing her present on a handful of different topics over the years and she always finds a way to make it informative yet fun. This versatility is why I recommended her as a speaker at the 2015 TTRA Canada conference and why I’d recommend her again.”
Jason Dunkel | Sales Consultant
Alicia has produced hundreds of Workshops, Webinars, Training sessions and Keynote presentations that leave attendees with the inspiration and the insight into leveraging the power of digital and social media.
Get in touch!