http://www.ideahatching.com A non-intimidating and fun approach to marketing online! Thu, 18 Mar 2010 15:45:57 +0000 http://backend.userland.com/rss092 en Patricia and I were recently asked by a colleague “why the focus on the story?” … "Isn’t what you do really more about Google algorithms, applying online marketing statistics and trends to individual web strategies, and measuring ROI for the client? This question has had us thinking. Why the story? Over ... http://www.ideahatching.com/2010/03/18/storytelling-and-its-role-of-marketing-online/ Great article in HotelNewsNow.com (HNN) this week discussing how the big hotel brands are looking at Social Media - specifically in more of a tactical way which is really quite refreshing to see. The article summarizes Kimpton Hotel's & Resorts use of the social space for "forging specific relationships with ... http://www.ideahatching.com/2010/03/11/social-media-for-hotel-brands-the-why-not-just-the-how/ [caption id="attachment_203" align="alignnone" width="210" caption="Chris Breikss Super Fan Vancouver Olympics 2010"][/caption] The newest chick in the coop has inspired me to get back to my Blogging roots as I have moved towards micro-blogging sound-bites on twitter instead of taking time to muse about all things online. Thanks Patti for a ... http://www.ideahatching.com/2010/03/04/the-first-digital-olympic-winter-games-thanks-tweeters-bloggers-and-facebook-users-for-the-inside-look/ As Week #1 as the newest Chick comes to a close, I’m reflecting on the irony in being asked to write a piece for the official Chick blog on the topic of “The Social Butterfly”.  While I‘m typically more of a behind-the-scenes kind of gal - the ... http://www.ideahatching.com/2010/03/01/chicks%e2%80%a6and-butterflies/ The answer is yes, there is an APP for getting a snapshot of your 2009 status updates on Facebook. This APP took me through the sound-bites of my life in a cheesy card-like summary - which is now displayed on my wall for all to see. Looks like ... http://www.ideahatching.com/2010/01/01/2009-reflections-isnt-there-an-app-for-that/ Patricia Brusha, co-founder of www.acoupleofchicks.com, moderated a panel this week at the HEDNA (Hotel Electronic Distribution Association) Conference, held in Las Vegas. The panel discussion was centered around the affects that Social Media has had on the electronic distribution channels for travel. This article in Hotel News Now summarizes the ... http://www.ideahatching.com/2009/12/10/how-social-media-is-really-affecting-the-electronic-distribution-of-travel/ Check out Google Trends to see what real-time search is going to look like. This is really cool - and a little scary! It looks like a live newsreel within search results. Wow this is the future of search. A total game changer for us in the Search ... http://www.ideahatching.com/2009/12/08/try-google-real-time-search-a-chick-tutorial/ This just makes me want to search all day to see what's different! Yes - my inner geek talking here. It is fun watching Google and Bing battle it out for who will be the first to incorporate Twitter and Facebook real-time results and garner the consumer adaption first (which ... http://www.ideahatching.com/2009/12/08/google-goes-real-time/ Coming off busy few months of speaking to groups about online marketing strategy, I must conclude that this year the big burning question is Why Twitter? The Facebook phenominon has continued to evolve. I remember when there were only one or two people in a room that would ... http://www.ideahatching.com/2009/10/22/twitter-for-tourism/ I loved the title of this article so much I could not resist!  The Chicks have recently received the honour (spelled right in Canada I promise!) of ranking as one of Canada's "Hot 50" Emerging Companies - according to Profit Magazine. Both Patricia and I are thrilled to have been recognized ... http://www.ideahatching.com/2009/09/20/a-couple-of-chicks-is-also-hot/