http://www.ideahatching.com A non-intimidating and fun approach to marketing online! Fri, 01 Jan 2010 18:15:08 +0000 http://backend.userland.com/rss092 en The answer is yes, there is an APP for getting a snapshot of your 2009 status updates on Facebook. This APP took me through the sound-bites of my life in a cheesy card-like summary - which is now displayed on my wall for all to see. Looks like ... http://www.ideahatching.com/2010/01/01/2009-reflections-isnt-there-an-app-for-that/ Patricia Brusha, co-founder of www.acoupleofchicks.com, moderated a panel this week at the HEDNA (Hotel Electronic Distribution Association) Conference, held in Las Vegas. The panel discussion was centered around the affects that Social Media has had on the electronic distribution channels for travel. This article in Hotel News Now summarizes the ... http://www.ideahatching.com/2009/12/10/how-social-media-is-really-affecting-the-electronic-distribution-of-travel/ Check out Google Trends to see what real-time search is going to look like. This is really cool - and a little scary! It looks like a live newsreel within search results. Wow this is the future of search. A total game changer for us in the Search ... http://www.ideahatching.com/2009/12/08/try-google-real-time-search-a-chick-tutorial/ This just makes me want to search all day to see what's different! Yes - my inner geek talking here. It is fun watching Google and Bing battle it out for who will be the first to incorporate Twitter and Facebook real-time results and garner the consumer adaption first (which ... http://www.ideahatching.com/2009/12/08/google-goes-real-time/ Coming off busy few months of speaking to groups about online marketing strategy, I must conclude that this year the big burning question is Why Twitter? The Facebook phenominon has continued to evolve. I remember when there were only one or two people in a room that would ... http://www.ideahatching.com/2009/10/22/twitter-for-tourism/ I loved the title of this article so much I could not resist!  The Chicks have recently received the honour (spelled right in Canada I promise!) of ranking as one of Canada's "Hot 50" Emerging Companies - according to Profit Magazine. Both Patricia and I are thrilled to have been recognized ... http://www.ideahatching.com/2009/09/20/a-couple-of-chicks-is-also-hot/ By Definition - (according to Wikipedia anyway) "Street-Cred" refers to: "the objective and subjective components of the believability of a source or message - with two key components: trustworthiness and expertise." So - How do you build your credibility on Twitter? The first step in knowing that you need to build ... http://www.ideahatching.com/2009/09/04/building-your-tweet-cred/ Managing your reputation in a Digital world is no easy task! Have you taken the Google test lately? What about a Twitter search for your name or your business? When we first started out, our first job was to ensure that when the company name "A Couple of ... http://www.ideahatching.com/2009/08/17/googled-yourself-lately/ I could not have said it better myself so I thought I would just post the article! Check out a great case study of a Destination Marketing Organization with a long term online strategy and focus on solid Organic search engine positioning and the results of sticking with a ... http://www.ideahatching.com/2009/08/12/niagara-falls-tourism-web-site-gets-flood-of-visitors-after-marketing-makeover/ Search marketing is still leading as the way to reach consumers online according to many sources. A recent report by Forrester research highlights trends over the next 4 years with overall online marketing spending forecasted to grow to 21% of all online marketing spend by 2014 - a huge ... http://www.ideahatching.com/2009/07/28/forrester-research-predicts-online-marketing-spending-to-increase-by-17-over-5-years/