Are you ready to learn how to market your business in a digital first economy?


Register Now to attend my first Digital First for Business Masterclass in the Niagara region!

Sales Professionals, Entrepreneurs and Executives need to understand how the digital and social economy has shifted the way consumers buy products and services, and select Professionals to work with.  I am dedicated to making this Masterclass straight forward, easy to understand, and a place to learn and take action – without being sold to.




This 3 hour masterclass will cut through the clutter – and give you the roadmap you need to make your business thrive in the digital economy.  This 3 hour session will cover the fundamentals of a digital first business and what your business must do to succeed.


In addition to the Masterclass, attendees will receive a private 30-min session with me after the event to review your Digital First Business plan by phone, in person or via Google Hangout!

Join me on Thursday January 26th at the Best Western Hotel and Conference Centre, St Catharines at 2:00 – 5:00 to map your digital first business plan, meet and network with other local professionals, and take action to compete in a digital first economy.



 Additional Masterclass dates and cities will be announced for 2017.   To bring a Digital First for Business Masterclass to your city, association or conference, contact me for available dates.  


About Alicia:

An innovator, influencer & digital media expert, Alicia has spent over 15 years helping organizations such as; Westjet, Fairmont Hotels and Resorts, Blackberry, Travel Alberta, and Nova Scotia Tourism, develop targeted, measurable, and interactive strategies to increase reach, customer retention, and conversions.  An early adopter to digital marketing, Alicia has been executing successful cross-platform digital and social media campaigns, digital brand launches, and multi-channel social media strategies since before the term Social Media was even born. Alicia co-founded the first of it’s kind, “A Couple of Chicks” consultancy firm (2005-2015) specialized in digital marketing for the travel industry. With a virtual team located across Canada and the US, the agency developed the first in-house SEO program for Marriott Hotels, supported DMO’s, Hotel groups and other Travel suppliers in developing and executing digital marketing and SEO campaigns.  A Couple of Chicks also founded the first and only Digital and Social Media Marketing Conference for the Canadian tourism industry – Online Revealed in 2005. For ten years, this annual conference garnered support from brands such as Google, Yahoo, Bing, Facebook, Tripadvisor, Travelzoo, and Expedia – and attracted over 200 tourism industry professionals.  Alicia continues to speak at industry events worldwide, and working with clients to transform their businesses to succeed online.

Alicia has been awarded Niagara Emerging Entrepreneur of the Year, and has worked with many local Niagara businesses while building her own “Digital First Businesses” since 2005.


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