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2014 Canadian eTourism Digital Marketing Award Winners Announced

The 2014 Canadian eTourism Award Winners—including Nova Scotia Tourism Agency, TravelZoo, Newfoundland and Labrador, and more will once again be honoured as part of the annual Online Revealed Digital Marketing Conference for tourism stakeholders in Canada from April 7-9, 2014 in Toronto.


The current digitally connected world of consumers expects content to be delivered at the right time, to the right channel, at the right price. Consumers demand personalization and immediacy while also expecting advertising to be entertaining and engaging. It’s no wonder that driving consumers to buy has never been more challenging for marketers—especially in the travel industry.

The 5th annual awards, presented in association with the Online Revealed Conference April 7-9, 2014 in Toronto, will honor the Canadian travel brands that have successfully met the digital challenge, producing effective and creative digital and social media marketing campaigns for the contemporary online travel consumer.

The Awards are judged by a volunteer group of tourism marketing professionals, and led by the Canadian eTourism Council, a national forum of Canadian tourism marketing executives specializing in online communications.

With a mandate to collaborate and leverage emerging digital media channels in order to successfully promote Canada as a travel destination, the Canadian eTourism awards showcases some of the most successful digital marketing campaigns, websites, Mobile apps and social media marketing campaigns in the travel industry. The annual Online Revealed digital marketing conference for tourism has been home to the awards since its inception.

“We continue to be amazed at digital media excellence and innovation coming from the travel industry in Canada.” said Carol Alderdice, Manager of Web Technologies, Tourism New Brunswick, and Canadian e-Tourism Awards Chair. “The eTourism awards give us the opportunity to recognize star performers and share best practices in marketing Canadian tourism.”

Council members include representatives from Travel Alberta, Travel British Columbia, Travel Manitoba, Tourism New Brunswick, Newfoundland Labrador, Nova Scotia Tourism, Travel Ontario, Prince Edward Island, Tourism Saskatchewan, and Tourism Yukon.

 Winners of the 2014 Canadian eTourism Awards Include:

  • Best Innovative Use of Technology = Tourism Tofino
  • Best Mobile App = TravelZoo
  • Best Online Campaign = Newfoundland and Labrador Tourism
  • Best Social Media Campaign = WestJet
  • Best User Generated Content = Nova Scotia Tourism Agency
  • Best Website = White Oaks Resort & Spa


Title sponsor BING along with eTourism award sponsors TrustYou, Miles Marketing Destinations and T4G will be presenting the awards at a luncheon April 9th as part of the annual Online Revealed Digital Marketing Conference, being held at the Hilton Toronto Airport hotel.

The Canadian eTourism Awards recognize the evolution and marketing power of the digital space, including social media and traditional consumer websites. Entries are eligible from all over the world, though they must market, sell, or portray Canadian destinations, products, attractions, or experiences.

For more information about the 2014 award winners, or to purchase tickets to the eTourism Awards luncheon or Online Revealed Conference registration visit www.onlinerevealed.com

About Online Revealed:

The Online Revealed digital tourism marketing conference provides travel and tourism professionals with unique and innovative online marketing education, with an agenda that includes educational workshops, keynotes and panel discussions, all driven by the industry, for the industry. The event, now in its 9th year is produced by leading digital marketing firm, A Couple of Chicks™. Online Revealed Canada is supported by industry partners from Bing, TripAdvisor, Travelzoo, Marriott Canada, IHG and the over 350 annual attendees from across Canada who attend each year.

Congratulations to the 2014 eTourism award winners!

There is still time to register for Online Revealed 2014 – April 7-9th at the Toronto Hilton Airport Hotel.



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