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Ideahatching Digital Marketing Blog

7th Annual Online Revealed Canada Conference Preview: March 5-7 Toronto Sheraton Centre

The 7th annual Online Revealed Canada conference is just days away.  This two-day event is comprised of workshops, case studies around marketing tourism online; with keynote presentations including Steve Irvine from Facebook Canada, followed by Nikki Germany from Google Canada and Tom Gierasimczuk, Editor-in-Chief for MARKETING MAGAZINE in a candid and insightful interview with Nikki Germany.

In true Online Revealed form, the event will also include workshops presented by industry experts from Tripadvisor, Miles Media, Google, A Couple of Chicks eMarketing, and T4G to name a few, and of course Online Revealed will be host to an abundance of networking opportunities – as well as the famous Travelzoo Reception (where the conference comes alive) !

Online Revealed is also proud to host the 2nd annual Canadian eTourism Awards, presented by Google – with awards sponsored by Miles Media, VIA Rail, and T4G. We are excited to be a part of highlighting the excellence in marketing tourism online in Canada. The awards will be presented during the Online Revealed Conference on March 6th.

For those not Registered to attend, there is still time. For those on route to Toronto here are a few other highlights:

Have questions you want Tom Gierasimczuk to ask Google? Ask us on Facebook or tweet them with #ORC2012.

Follow the Conference Highlights and contribute to the conversation using the official Conference Hashtag #ORC2012

In addition to an abundance of opportunities to network with speakers, sponsors, industry experts and colleagues, we have two new initiatives for ORC 2012 participants we want to share with you:

Online Revealed Canada announces a limited Online benchmarking / measurement project for DMOs / PMOs / CVBs to registered attendees:

We are excited to announce that 16 Canadian DMO’s, PMO’s and VCB’s have opted in to participated in this groundbreaking study that will benchmark Online Performance of Canadian destinationsin comparison to other participating Canadian DMOs, PMOs & CVBs of similar size and reach, as well as other US & International Destinations. Miles Media and A Couple of Chicks e-Marketing (in conjunction with TripAdvisor) will be offering the free benchmarking report to PARTICIPATING ‘Online Revealed’ DMO conference attendees, and presented some of the results at the “Benchmarking Canadian Destinations to each other and around the world” session of the conference.

NEW! Join your peers at Online Revealed Canada and put your social media skills to the test when you play Social Scale:

Tweet using the #ORC2012, post TwitPics, scan QR codes and answer Polls to see if you have what it takes to make it to the top of the Social Scale. Sharing is something we do every day. It’s about time you get rewarded for it. Attendees will be “getting social” for a chance to be named the official Mayor of Online Revealed! Presented by WebCanada and A Couple of Chicks e-Marketing. Look for details on registering for the game as you check in to the conference.

I will be sure to post highlights of the event and look forward to welcoming over 350 registrants next week!


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