Reflecting on the past 6 years, it is amazing just how much the online world has changed. When Patricia and I started A Couple of Chicks eMarketing over lunch in September 2005 (now that is another story!), we were inspired by a great idea and a passion for sharing what we knew about how the internet was changing how we reach our customers.
It was our mission to make sense of how the internet was going to change marketing and distribution, to demystify online marketing, and to provide a fun and non-intimidating approach to educating brands about the power of the web.
At the time, our primary focus was on developing strategies for marketing websites, and above all for making sure that websites could be found in the search engines. It was all about search engine optimization (SEO), paid search marketing (PPC), and website usability – and specifically about showing marketers how to leverage this new powerful distribution channel to reach their customers.
Today, 6 years later we are living in a world where consumers are not simply going online, but living online. The pace of change has been fast and new media has pushed marketers to keep up in an ever evolving online ecosystem that now includes Social Media, Wifi Mobile access from devices such as smart phones and tablets, Cloud computing, instant messaging, Video sharing, VOIP technology and so much more.
It has been quite a ride! On behalf of Patricia, and our entire team of 14, thank you for sharing in our adventure – and specifically thank you to all of our clients who have allowed us to share in their growth and success.
We look forward to what the next 6 years brings!