http://www.ideahatching.com/2008/02/29/web-20-in-action-talking-the-talk-and-walking-the-walk/ A non-intimidating and fun approach to marketing online! Fri, 05 Mar 2010 11:53:00 -0800 http://wordpress.org/?v=2.8 hourly 1 http://www.ideahatching.com/2008/02/29/web-20-in-action-talking-the-talk-and-walking-the-walk/comment-page-1/#comment-2669 Idea Hatching » Social Media Marketing Tips some fun Examples [Internet search, marketing & measurement e-marketing blog] Mon, 10 Mar 2008 20:44:47 +0000 http://www.ideahatching.com/?p=64#comment-2669 [...] Be realistic in your expectations as social media channels are primarily user-generated, and therefore marketers cannot expect to have control over the brand message, or control over how messages are consumed.  Obvious brand control over a Facebook group for example, will not work in this space.  Users will be ok with a brand voice of some kind, but it needs to be legitimate and obvious to the users that there is a marketing purpose. [...] [...] Be realistic in your expectations as social media channels are primarily user-generated, and therefore marketers cannot expect to have control over the brand message, or control over how messages are consumed.  Obvious brand control over a Facebook group for example, will not work in this space.  Users will be ok with a brand voice of some kind, but it needs to be legitimate and obvious to the users that there is a marketing purpose. [...]

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