I have been bad blogger lately!Â My travels have taken me to the Windy City and next week to Banff, Alberta to speak at the Travel Alberta IndustryÂ Conference.Â I canâ€™t wait to be back in the Canadian Rockies, although this is too much time to be spending in airports.Â
As I was walking through Chicagoâ€™s Oâ€™Hare last night a few things struck me that have compelled me once again to type!Â I happened to be on time â€“ one might say even early for my flight (a very rare occurrence) and although the airport offers WIFI, and my blackberry lights were blinking, I found myself observing the other late night travellers wondering around the Concourse.Â It struck me as I was not buried into my phone or furiously typing on my keyboard that especially in a place like Concourse C in Oâ€™Hare â€“ technology and the increasedÂ access to the web has taken over human interaction.
The night before at dinner I had a lively discussion with a friend about how text messaging,Â facebook and PDAâ€™s will be the death of social interaction and it seems that after what I observed in the airport last night that this is not too far in our future.Â Although the Blackberry does enable me to have a mobile office and not have hours of emails to answer when I do return to my desk, I have made the commitment to turn it off at night.Â Yes â€“ I did it!Â It hurt a little, but as my friend and I discussed, the ultimate way to ruin a good conversation is to look down at your phone or PDA and answer a text messageÂ while someone is speaking to you. Â Â I guess in a place like Concourse C â€“ it is normal to look mostly at your laptop or cell phone when speaking to another human being.
Although an airport is not a typical social space as it is usually made up of single travellers who are too tired to interact anyway â€“ it kind of scared me to think that this is what typical social interaction (or lack there of) might look like in the future.
The other â€œchickâ€ Patricia just recently released an article outlining the demographics of the new social media audience.Â After taking the time to be â€œaware in Oâ€™Hareâ€ last night â€“ I would say that I was in a world of the â€œSocial Connectedâ€™sâ€ as Patricia defined them â€“ and they were certainly connected to their portable devices and not to other people!Â
I guess we do need to understand the demographics of this audience to market effectively to them as I am not sure that I saw anyone take their Ipod out long enough to hear anything or look up long enough to see anything.Â Â I will let you know how Calgary airport compares – I am thinking I might not be looking at quite the same type of airport activity – but I will keep you posted!
[tags]social media, blogging, demographics, a couple of chicks, emarketing, facebook, blackberry, text messaging, social media marketing[/tags]