Women love to shop!Â Of course we do!!Â We also love to shop online according to the June 07 “Online Insight” Report by Burst Media. 54.5% of women use the internet to make purchase decisions over traditional word of mouth, TV or other media.
emarketer summarized this data reporting that major online buying categories for women in the past six months included travel, adult clothing and health and beauty products.Â I also found it interesting that women on average use fewer online sources to research then men.Â Guess that gives us less time to close the deal with this important audience!
[tags] internet marketing, shopping online, emarketer, seo, online marketing, shopping online [/tags]Â Â Â