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Ideahatching Digital Marketing Blog

Google Analytics gets a Facelift

The key to success with your website really is acting on the information you gather from your web analytics tools.  The web is truly the most measurable marketing medium that there has ever been, and tools such as Google Analytics provide huge insight into how your customers are interacting with your website, and what changes you need to make to your site in order to increase conversions.  At a minimum, we recommend adding a tracking tool such as Google Analytics – which has now added even more to its arsenal as a recent ClickZ article points out:

“The new release marks a paradigm shift, from providing analytics data in isolation to offering a more holistic view of the data, said Brett Crosby, senior manager of Google Analytics, “In the new version of Google Analytics, data is concentrated into combinations of reports, which will help users to make informed decisions, and put the data in perspective.”“It’s not just one lonely number sitting on the page, telling you if your traffic went up or down,” Crosby said. “We present it with other data, so you can see if the data show that things are good or bad. Maybe your visits are down, but your conversions have tripled,” he said. “Once you have the reports, you still need to understand what the data is telling you.”

The next step then is to ACT on what the web analytics reports are telling you.  We really do have the power now with FREE tools like Google Analytics to make changes to our web presence that could make a difference to the bottom line.  I am sure that there are still some out there that do not know what their customers are doing on their site, and what is prompting their customers to buy.    Add the code and start getting a “birds eye” (no pun intended) view of how your customers are interacting with your website and what you may need to change! 

[tags]google analytics, seo, sem, web analytics, online marketing, tracking, web reports, traffic reports, website marketing, clickz [/tags]

Comments ( 2 )
  • Chris says:

    I found the new reporting dashboard this morning during my daily site “review”…I think the changes are awesome. Easier to navigate (and understand), better graphs and cool info that is more accessible.

    Great work Google!


  • Simon says:

    Hi Alicia, Have a great event, I will be crossing my fingers for you… The material looked great. Of course the speaking line up could have included some Irish razmataz but you can’t have everything 🙂

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