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Online Marketing – The “Got to Do’s”

No – I don’t have the definitive answers - but please read on!  At last week’s annual B.C Tourism Industry Conference (a great event in an amazing Canadian city!) I met many of you who are hungry for the “back to basics “got to do’s” in online marketing for 2007.  Although I hear this quite often, I don’t believe that the same “got to do’s” apply to every tourism business.  This is why we have broken down the workshops for the upcoming Online Revealed Canada Conference the into 4 unique tracks.  SEO will always be a hot topic, but once you are beyond basics of online distribution – there is a “world wide web” of opportunities out there to explore!  Using intermediaries properly, understanding the true cost per acquisition of those channels compared with more direct to consumer channels like Pay per Click marketing. 

What is this new “social media” everyone is talking about?  How do we use this new online space to interact with customers?  Do we want to interact at this level with our customers?  Do we have a choice?  Will embracing new media like Blogs and online social forums improve your conversion rates or should you fear having your consumers talk about your brand?  This year’s Online Revealed event will tackle these issues and more.  We might need more than two days! 

The second annual Online Revealed Canada Conference will be held this year in Toronto at the Sheraton Centre this May 28th and 29th and will address these issues and more.  The tourism marketing conference will feature presentations and workshops from such notable organizations as Phocuswright, Expedia, Google and more!  We are just gearing up – more to come!

[tags]online revealed conference, seo, sem, social media optimization, pay per click, Canadian Tourism conference, Internet marketing, Blogs[/tags] 

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