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Ideahatching Digital Marketing Blog

A New Year and a Resolution to Blog!

So my New Years resolution is to Blog more! As I have mentioned before in this blog and at our e-marketing workshops – Blogging takes commitment! I read interesting articles and Blog posts every day – and I want to be sure to provide relevant, timely and above all easy to understand tidbits to chew on. This is my New Years Resolution – to blog!
A great article to check out for the start of 2007 e-marketer offers the top 10 predictions for 2007 .
Some highlights: “Social Networking to hit a I Billion Windfall” – this means that we as advertisers need to pay attention to blogs and social sites like MySpace because the world out there is communicating in a whole new way – “Word of Mouse” is what we really need to pay attention to. The anonymous can become famous with one post to You Tube! Think of the potential for viral advertising or what I like to call e-distribution with something like the “Elfmorphasis” campaign that Office Depot did last month. I’ll bet that many of you received this dancing Elf with your picture or someone you know and laughed hysterically like Patricia did with mine! What a brilliant advertising campaign! This campaign was so popular that the servers could not even handle the traffic during the week before Christmas!
The article also notes that “Total US spending on Internet advertising will reach at least $19.5 billion in 2007. This is 19% more than total spending in 2006.”
Hope you have some wiggle room in your online marketing budget!

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