Digital and Social Media Marketing Blog from Alicia Whalen. Speaker. Entrepreneur.
Social Media and Digital Marketing Speaker, Blogger, Consultant and Technology Entrepreneur
Innovative Digital Marketing Strategies to CONNECT, ENGAGE and INFLUENCE your customers.
Over a Decade Working With Brands like
Co-founder www.Hashtagio.com | acoupleofchicks.com | www.onlinereveled.com
A Couple of Chicks™ Digital Tourism Marketing
Digital Marketing Agency for Travel and Tourism, A Couple of Chicks lead a digital media marketing firm providing strategy and promotion, digital brand development, Social Media Marketing (Facebook, Twitter, LinkedIn, Instagram, YouTube), Integrated marketing and communications planning, Search Engine optimization (SEO), Paid Search Marketing (PPC), Web Analytics, and integrated digital campaign development and execution. Clients included Marriott, Fairmont Hotels and Resorts, Nova Scotia Tourism and World Hotels
Online Revealed Digital Marketing Conference for Tourism: Since 2005 | Co-producer and co-founder of the first and only digital marketing conference for the tourism industry in Canada since 2005, bringing together over tourism industry professionals annually including; sales and marketing professionals, technology suppliers, and digital media experts to share best practices and learn innovative tactics in digital and social media marketing. Events were held in Toronto, Calgary, Montreal, Niagara Falls, Windsor and Ottawa.
Areas of Expertise
Digital strategy is a must. Digital brand development and campaign execution should include: Website development and e-commerce solution, Search Engine Optimization [SEO], Paid Search [PPC] Marketing, Content and Social Media marketing and Mobile optimization.
Process Innovation, and not just technology – is required in developing efficient and affective cross-platform Digital and Social Media marketing campaigns, website development, and multi-media marketing campaigns – with a focus on ROI.
There is an ROI in Social Media. Marketing with Facebook, Twitter, LinkedIn, Instagram, Pinterest + YouTube, and LinkedIn have become essential. Tools and widgets are available that place valuable social stories at the point of transaction. From booking widgets to social publishing platforms, there are many marketing tools available to ensure you are measuring results.
Digital and Social media has impacted the way in which customers Search, Buy and Experience travel. From mastering TripAdvisor, to Social Selling on LinkedIn, tourism and travel marketers can learn from best practice case studies how to leverage new tools and technology to continue to drive online revenues.