a couple of chicks: e-marketing

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ideahatching.com is a new marketing blog from Alicia Whalen, co-founder of A Couple of Chicks Marketing, discussing search, marketing & measurement in the new Internet Marketing environment! Please leave your comments - I'd love to hear from you!


January 1st, 2010
2009 Reflections – isn’t there an APP for that?

The answer is yes, there is an APP for getting a snapshot of your 2009 status updates on Facebook. This APP took me through the sound-bites of my life in a cheesy card-like summary – which is now displayed on my wall for all to see. Looks like it was a pretty fun year!

2009 saw Facebook take a page from Twitter with live feeds of content replacing the display of content listed by friends most frequented – much to the initial resistance from many a Facebook user. Now we have to work to stalk our ‘friends’ because if they are not updating what they are doing by the minute, we are going have to dig deep to see what they are making for dinner.

With live feeds of content from social media channels such as Twitter, and Facebook- integrated media consumption became the norm in 2009.  Google and CNN are no longer the only sources for breaking “news” stories, and live television now leads to online discussions and minute by minute commentary from millions of people in online communities discussing such important topics as which man the bachelorette should choose, and why the dude with the bad muscle shirt should be ousted from the list of hopefuls – if only for his poor choice in wardrobe.

Social networking online went to new levels in ‘09 with live content feeds on Facebook allowing us to capture everything from where we are, to how we are feeling, to what we look like in an instant, appearing to hundreds of our closest friends.

2009 was also the year that “gone viral” was actually something good – it meant people liked you! Even if your most embarrassing moment was being viewed by 15 million people – instant celebrity can now be achieved. Just ask the poor kid who was living out his fantasy of being a Jedi warrior (which was secretly captured on video and posted to YouTube). Not only did 15 million see this, but they also commented and created spoofs with special effects and music to further add to our experience. Ahhhh the new tools of virtual voyeurism.

And then there is the mobile phone. With the SMS – or text, a whole new language has emerged and has been adapted by multiple generations. Kids are texting hugs and kisses to their Grandma’s, wives are sending reminders to pick up the milk…some are even breaking up with a quick one-line SMS.

It is amazing how 5 letters appearing on our mobile screen can make us feel connected, happy, relieved and loved. When did ‘LOL’ and ‘TTYL’ become code for “you are so funny and I feel that I must validate your last message by telling you that or you might misconstrue my silence for lack of interest” and “I am thinking of you too and can’t wait to send you cryptic messages again later when I have more time to think about how to be smart, witty and and down with the new technology at the same time.

If 2009 was the year of the Tweet, 2010 may be the year of the APP. Mobile browsers in phones such as the Blackberry and iPhone have enabled access to everything online at any time. Want to know the name of the song that is playing? Want help with your golf swing? Want to know what to make for dinner with what is in your fridge? There is an APP for that! Perhaps by 2011 we will rely on APPS to tell us it is time to have a nap or take out the garbage.

The capturing of the sound-bites of my life in Facebook status updates, in video and photo uploads, in daily tweets of conversation (with the 14,000 people that have chosen to listen to my rants) has ironically taught me to be in the moment, to enjoy the people I am sharing the moment with – as it is happening.

My final reflection for 2009? It looks like a pretty fun life on Facebook – take some time to enjoy it in reality too!

How Social Media is really affecting the electronic distribution of travel

Patricia Brusha, co-founder of www.acoupleofchicks.com, moderated a panel this week at the HEDNA (Hotel Electronic Distribution Association) Conference, held in Las Vegas. The panel discussion was centered around the affects that Social Media has had on the electronic distribution channels for travel. This article in Hotel News Now summarizes the ...


Try Google Real Time Search – A Chick tutorial

Check out Google Trends to see what real-time search is going to look like. This is really cool - and a little scary! It looks like a live newsreel within search results. Wow this is the future of search. A total game changer for us in the Search ...


Google Goes Real Time

This just makes me want to search all day to see what's different! Yes - my inner geek talking here. It is fun watching Google and Bing battle it out for who will be the first to incorporate Twitter and Facebook real-time results and garner the consumer adaption first (which ...


Twitter for Tourism

Coming off busy few months of speaking to groups about online marketing strategy, I must conclude that this year the big burning question is Why Twitter? The Facebook phenominon has continued to evolve. I remember when there were only one or two people in a room that would ...


“A Couple of Chicks is also Hot”

I loved the title of this article so much I could not resist!  The Chicks have recently received the honour (spelled right in Canada I promise!) of ranking as one of Canada's "Hot 50" Emerging Companies - according to Profit Magazine. Both Patricia and I are thrilled to have been recognized ...